Mobile (Internet) Advertising, a Growing Market
The number of Internet users is reaching new heights daily. Nowadays, developing countries are providing Internet service to their citizens in the same way developed countries have been doing so. The mobile market is also expanding. Content creators earn advertisement revenues by posting their work on YouTube or Facebook. In this way, the Internet advertising market is expanding rapidly. Mary Meeker’s Report gives us more details.
According to the Mary Meeker Report, print, radio, and television advertising spending have decreased, Internet advertising spending has remained stagnant, and mobile advertising spending has gone up. Time spent on phones has already surpassed the time people spent on the Internet and television. Here, we can see the growing presence of mobile advertising.
The graph above analyzes the entire Internet. The report calculates spending on mobile and desktop, and while desktop and Internet advertising has decreased, mobile advertising is showing an upward trend. In 2017, spending on mobile advertising surpassed that of desktop advertising.
The reason for this phenomenon is simple. First, smart phone users are rapidly increaseing everywhere. In addition to developed countries, India, the Philippines, and other nations are experiencing a smart phone revolution. This in turn creates new opportunities for mobile advertising. Second, mobile ads are accessible by anyone, wherever they may be. Companies may choose to run ads on mobile for this reason.
Because EDRA is a mobile coin, this mobile advertising trend is important. Companies that provide ads and consumers who watch ads need an ecosystem in which they can coexist in a friendly manner. EDRA makes this a possibility. Through EDRA’s ecosystem, businesses can run advertisements and sell their products, while users enjoy the contents on EDRA’s ecosystem, receive coins in return, and purchase products. Both businesses and users can benefit in this win-win scenario made possible by blockchain technology and EDRA.
The expansion of the mobile advertising market is important to EDRA for this reason, and EDRA will push for a world where telecommunications fees are zero and businesses and consumers can coexist.
** Visit Us! **Homepage: www.edra.io
Facebook: www.facebook.com/edra.kor.94
Telegram community(English): https://t.me/edra_official
According to the Mary Meeker Report, print, radio, and television advertising spending have decreased, Internet advertising spending has remained stagnant, and mobile advertising spending has gone up. Time spent on phones has already surpassed the time people spent on the Internet and television. Here, we can see the growing presence of mobile advertising.
The graph above analyzes the entire Internet. The report calculates spending on mobile and desktop, and while desktop and Internet advertising has decreased, mobile advertising is showing an upward trend. In 2017, spending on mobile advertising surpassed that of desktop advertising.
The reason for this phenomenon is simple. First, smart phone users are rapidly increaseing everywhere. In addition to developed countries, India, the Philippines, and other nations are experiencing a smart phone revolution. This in turn creates new opportunities for mobile advertising. Second, mobile ads are accessible by anyone, wherever they may be. Companies may choose to run ads on mobile for this reason.
Because EDRA is a mobile coin, this mobile advertising trend is important. Companies that provide ads and consumers who watch ads need an ecosystem in which they can coexist in a friendly manner. EDRA makes this a possibility. Through EDRA’s ecosystem, businesses can run advertisements and sell their products, while users enjoy the contents on EDRA’s ecosystem, receive coins in return, and purchase products. Both businesses and users can benefit in this win-win scenario made possible by blockchain technology and EDRA.
The expansion of the mobile advertising market is important to EDRA for this reason, and EDRA will push for a world where telecommunications fees are zero and businesses and consumers can coexist.
** Visit Us! **Homepage: www.edra.io
Facebook: www.facebook.com/edra.kor.94
Telegram community(English): https://t.me/edra_official
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