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EDRA and Innovation in the Digital Market

Do you remember what it was like ten years ago? Just ten years ago, we used feature phones with calling, messaging, and basic Internet functions. But when Steve Jobs developed Apple’s IOS and Google introduced the Android platform, the mobile market underwent drastic transformation.

The mobile market is still changing today. Today, we will reference Mary Meeker’s report to examine the change that has occurred in the mobile market.



As the report indicates, the passing of time has brought upon innovation in the mobile world. What is innovation? Innovation is offering a better product at a lower price. Water-proofing and facial recognition features are examples of innovation.



The expansion of the mobile market can be seen when we look at WiFi networks. WiFi has been increasing its range in recent years, and starting from a few years back, we have seen rapid expansion. The widespread use of WiFi has enabled mobile platforms to operate with more stability.



Moreover, a plethora of applications have emerged to reshape the mobile market. We have apps like Telegram Mobile Messenger, Apple Music, and Soundcloud that have become an essential part of the mobile market. In addition to these applications, we are seeing the fusion of smart phones and smart money. In other words, the friendship between smart phones and cryptocurrencies can create an even more dynamic society.



The chart above displays the percentage of transactions done digitally. We can see that online transactions have become more prevalent than offline ones. Thus, it could be fair to say that we should be focusing more on online payments rather than offline ones.

Jeff Bezos, the founder of Amazon and one of the richest people in the world, runs one of the biggest electronic commerce businesses in the U.S. Jack Ma is the founder of Ali Baba, the largest Chinese electronic commerce company. Now can you see the enormity of online transactions?

Then why did electronic commerce grow at such a rapid rate? The answer is simple. People want what is more convenient for them. We want what saves us time. And the mobile market is the best fit for accomplishing this.

Why is EDRA discussing this matter? The reason is EDRA is creating this kind of mobile platform. Businesses can sell products and advertise them on EDRA’s mobile platform, and users can mine coins through EDRA’s mobile mining system. With these coins, consumers can pay for telecommunications costs or buy products from businesses. It is a win-win structure.

The digital revolution is not over yet, and EDRA will take part in it through its application of blockchain and mobile technology.






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